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There is difference between public relation and corporate public relation you should know.

Communication

Corporate communication: Internal discussions within a company are typically the focus of corporate communication. Interdepartmental communication, employee, stockholder, investor, and executive team communication are key components of its duties.

Public relations: PR typically engages the public on behalf of the organisation. Public relations includes all forms of communication with the media, including social media, pitches, events, and the like.

Scope of work

Corporate communication professionals are in charge of connecting all organisational departments through staff newsletters, internal websites, blogs, and other means. You must be able to communicate the organization's agenda to various personnel with differing degrees of secrecy, and you must do it with insider knowledge.

A PR specialist's primary objective is to manage the reputation of an organisation by developing and distributing noteworthy stories to the media, journalists, corporate events, and through marketing channels.

When the business experiences a reputational crisis, the PR team is also in charge of any backlash. Additionally, they serve as the organization's spokesperson and are in charge of representing the corporation in public communications. They must be able to function in a fast-moving atmosphere with shifting priorities.

Keep your eye out for

Corporate communication: If you work in corporate communications, you must be completely knowledgeable about the company, including its future plans, how its employees view it, what is being said internally about it, and any interdepartmental disputes.

In order to be a successful member of a PR team, a person must have a strong eye for the newest trends and the ability to exploit those trends to publicise the organisation. A PR expert's love of news is also helpful. In general, you must be able to monitor and share internal feedback on public perceptions of your company.